麻豆传媒AV

Industry-influenced courses for digital natives

We started putting BA Content Creation and BA User Interface / User Experience (UI / UX) Design together from what we were seeing in the classroom and from ongoing conversations with industry.

Over the past few years, I’ve been in rooms with students who are already making things, editing videos, building small brands, designing interfaces without necessarily calling it that. There’s a level of instinct and awareness there that comes from growing up immersed in digital platforms; learning by doing, watching, sharing, and constantly adapting in real time. But at the same time, I kept noticing gaps: in confidence, in understanding how the industry actually works, and in how to turn that creativity into something sustainable.

Conversations with industry partners kept coming back to similar points they need people who can think as well as make, who understand audiences, who can adapt, and who have something to show for it beyond a grade. That overlap between what students are already doing and what employers are actually looking for became a bit of a focus for us.

BA Content Creation

With BA Content Creation, we wanted to take what students are already doing and treat it seriously. Not just as “content”, but as something that sits within culture, platforms, audiences and business. So yes, there’s production, filming, editing, podcasting but there’s also thinking about why something works, who it’s for, and what responsibility comes with publishing it.

BA User Interface / User Experience (UI / UX) Design

The BA User Interface / User Experience (UI / UX) Design course came from a slightly different place, but with similar questions. We spend so much of our lives navigating digital spaces, and yet very few people really understand how those experiences are shaped. This course is about slowing that down a bit looking at users properly, thinking about accessibility, testing ideas, and being able to justify design decisions beyond just “it looks good”.

The importance of great facilities

One of the things that’s made this process more interesting is how closely these degrees connect with MDX Studios. It’s pushed us to think less about traditional lectures and more about how students actually learn when they’re making, testing, and working together. In practice, that means more project-based work, more collaboration, and more chances to build something that feels real.

Degrees that link to work practices

We’ve also tried to be honest about what students need when they leave. That’s why there’s a strong focus on portfolios, industry briefs, and work experience. Not as add-ons, but as part of the course itself. The aim isn’t just to get through three years it’s to come out with a sense of direction, and work that reflects it.

Find out more about the BA Content Creation degree.

Find out more about the BA User Interface / User Experience Design degree.